| CEO’s are also human and thus prone to mistakes like everyone else, they stand an even greater risk up there since others, in their lower stations, would not feel “big” enough to point out their CEO’s mistakes. Therefore, we should have Sun Tzu as the keeper of CEO’s conscience since his Art of War contains mush wisdom in highlighting the potential pitfalls facing generals of old.
Using relevant sayings from his treatise, pitfalls such as arrogance, self-centeredness, ignorance, complacency, indiscretion, inflexibility and greed are discussed. It also carries sound advice on how CEO’s could enhance their effectiveness through parallels of effective generalship form Sun Tzu’s Art of War.
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